At this year’s Prolight + Sound exhibition in Frankfurt, Germany, ADJ officially unveiled three new additions to its Entour series of professional atmospheric effect generators. The company used its large stand at this significant international industry event to showcase the full range of production-caliber ADJ moving head fixtures – incorporating spot, wash, beam, and hybrid models – as well as... Read more
Located in Southern California’s picturesque Temecula Valley, the family-owned Monte Del Oro Winery isn’t just popular for the delicious wine it produces but as a beautiful venue for social events. Carl Grant, of Carl One Productions, often finds himself working at the winery, most recently for an elegant wedding where he used ADJ lighting to enhance the location’s natural ambiance.... Read more
An increasing number of mobile DJs across the USA and around the world are enjoying huge success by expanding their businesses to incorporate elements of lighting production. By offering venue-transforming lighting, these entrepreneurial DJs are able to tap into décor, as well as music, budgets, which for many is proving to be very lucrative. A great example is John Kutenits who runs JK... Read more
On March 15th, the ADJ Group celebrated the grand opening of its new distribution center facility in Lerma, Mexico, thirty miles northwest of Mexico City, with a party that included inspiring light shows, great food, even better company and a 12-piece Mariachi band! The new facility, which serves all ADJ Group brands (ADJ, Elation Professional, Acclaim Lighting, Global Truss America/Duratruss and... Read more
A natural progression for many mobile events company is to move into providing production services for bigger events. It not only allows technically-minded entertainers to make the most of their creative potential, but also opens up new business opportunities. A great example of someone enjoying success in the production industry is Marvin Ventura of Hawaii Events Unlimited, who recently provided... Read more
The Beat Goes On! ADJ Returns to Mobile Beat Las Vegas with New Products, Live Learning and a Fun Contest!
If you’ve been to Mobile Beat Las Vegas in the past, you know how much ADJ has been a huge part of the show. With some exciting new gear, a variety of learning opportunities, an interactive contest to get a free Focus Spot Series shirt and cool gear, and social networking, ADJ’s booth is still the place to be at MBLV21.... Read more
For the second consecutive year, a large quantity of ADJ lighting fixtures were used to transform the massive Maaspoort Sports and Events space in ‘s-Hertogenbosch, the Netherlands, for the Shockerz hard-style dance event. At the last installment of the annual party over 100 ADJ units were deployed, however this time the bar was raised dramatically with almost 200 fixtures spread across two huge... Read more
Ask Alfred: Vizi Hybrid 16RX and Vizi BSW 300: Two Great Hybrid Moving Heads; Which One Is Best For You?
Not too long ago, if you wanted to wash a stage or venue, project crisp GOBOs, and create mid-air beam effects with moving heads, you’d need to invest in separate fixtures for each purpose. Now, however, thanks to recent advances in technology and lighting innovation, hybrid fixtures are available that offer all three of these functions from a single unit. I want to dedicate this month’s Ask... Read more
At the beginning of February the Integrated Systems Europe (ISE) trade show took place in Amsterdam. This growing event is focused on professional AV and electronic systems integration, and attracts designers and installers from across Europe and beyond. This year, a staggering 73,000 visitors passed through the doors of the RAI Exhibition Centre and the ADJ Europe team was on hand to meet them... Read more