ADJ Group Celebrates Grand Opening of New Facility in Mexico
On March 15th, the ADJ Group celebrated the grand opening of its new distribution center facility in Lerma, Mexico, thirty miles northwest of Mexico City, with a party that included inspiring light shows, great food, even better company and a 12-piece Mariachi band! The new facility, which serves all ADJ Group brands (ADJ, Elation Professional, Acclaim Lighting, Global Truss America/Duratruss and American Audio), opened late last year in response to a high demand for ADJ brands in Mexico.
“We’ve put a lot of work into getting the operations ready here in Mexico,” stated Abraham Levit, General Manager of ADJ Products Group Mexico. “Now with the open house, we wanted to celebrate with our customers. We were very excited with the turnout of over 200 guests. It shows that they honored and excited to be invited. The event allowed us to meet to meet face to face with customers from across Mexico and Central America.”
In attendance were dealers and rental partners from across the region, as well as representatives from the ADJ Group headquarters in Los Angeles, including ADJ Group President Toby Velazquez and International Sales Manager for ADJ, Global Truss and American Audio Ernesto Velazquez, as well as John Lopez, International Sales Manager for Elation Professional. “We are proud to be in Mexico directly for the first time as a group of companies,” Group President Toby Velazquez said. “We have an incredible team in Mexico that shares the same philosophies as our entire Group. Our goal is to provide our customers with the best service, training, state-of-the-art showroom and products available.”
Guests enjoyed a catered lunch of local specialties while Ernesto Velazquez showcased the strong connection between the new facility in Mexico with the other ADJ Group facilities in Los Angeles (HQ), Miami and The Netherlands (European HQ). “We’ve launched a world-class lighting showroom similar to what we have in Los Angeles,” stated Levit. “And, it was a perfect opportunity for our customers to meet our knowledgeable sales and support and staff and visit the QC area and service areas.”
The Mexican office staff of sales and service reps, warehouse members and administrators was all introduced. Guests were then invited into the showroom to see two stunning light shows - an Elation light show programmed by Elation headquarters LD Shawn Butcher, and an ADJ light show programmed by ADJ headquarters LD Edgar Gonzalez.
ADJ Products Group Mexico is looking forward to Sound Check Xpo, April 23-25, 2017, in Mexico City where the company will be showing all their latest lighting solutions, such as the AV LED Panel systems, Vizi Series moving heads, Focus Spot Series moving heads and Entour Series atmospheric effects to dealers and end users.
The new ADJ Products Group Mexico facility is located at AV Santa Ana 30, Parque Industrial Lerma, Lerma, Mexico 52000.