From Russia with Compliments!

Moscow, Russia – ADJ has a very explicit projection for the Russian market: It booms!

This means, it is of outmost importance to be there. For the first time, the leader in LED light effects American DJ took part in Music Moscow exhibition in Moscow, Russia, represented by official dealer Yarovit. Read here how Jos Reulen, Export Manager for ADJ Europe, assesses possibilities and opportunities for the DJ equipment industry in Russia.

Q: Hello Jos, thanks for your time and that you give us a short overview of the situation as to how the DJ industry is evaluating the Russian market.

JR: You´re welcome!

Q: Jos, please describe, what is the situation right now? What is the typical working situation for a DJ in Russia? Must he be resident in a club? Is it also popular to work as a mobile DJ or wedding DJ?

JR: DJs in Russia work as light-, sound- and video-DJ’s. They are basically “all-round DJ’s”.

Q: How does a DJ get his equipment? Does he have access to professional suppliers? Where to buy?

JR: ADJ has a huge amount of sales representatives throughout Russia. This allows us to meet all customer needs.

Q: Are there any differences between Russian DJs and others, for example in Central Europe or in the US? Do they have different preferences or demands for example regarding the equipment?

JR: Russian DJ's want the best equipment only!

Q: Does a strong DJ community exist there? Are they networking?

JR: Most are organized as in Europe or the USA, using social networks and the web in general. They communicate also in blogs. Check out these sites:

www.dj.ru/review ; http://forum.show-master.ru ; www.djmag.ru

Q: What are the main topics and arguments ADJ is able to present the Russian DJ market?

JR: In my opinion, this is the optimum price-quality ratio we can offer. We have the opportunity to ensure product availability through a wide dealer network and excellent after-sales service.

Q: Does ADJ have dealers and distributors in Russia?

JR: Yes, are well represented in Russia with 3 distributors.

Q: What is the outlook for the future? What kind of plans does ADJ have for Russian the next time?

JR: My personal target is to have our products available in every DJ store worldwide. That also includes Russia. We are planning to boost sales in the coming year so that we have a well-established and strong foundation in the Russian market.

Q: Jos, thank you very much for your time and your kind disposition to give us a deeper look onto the Russian DJ market. We wish you good luck and would be happy to find out more from you soon.

JR: I appreciate your time. My pleasure!

Jos Reulen @ ADJ:

Jos Reulen was one of the first executives to ADJ Group Europe when the Los Angeles, California based company, which was founded in 1985, settled its European base in Kerkrade, The Netherlands, in the year 2002. Since then Jos built along with General Manager Dirk Kast, a strong network to sell and distribute the products of ADJ. Always proactive, Jos serves as Export Manager not only to the European market, but also takes it very seriously being present in Russia, The Middle East, Africa, India and Australia. His motto is: “Where ever there is a DJ in the world, I´ll be there!” Meaning: Jos Reulen brings the best equipment to any DJ, any place it might be!

Not the right stuff in your area? Drop a message to Jos!