ADJ Prepares For Expansion In The Middle East With Appointment Of New Distributor

Global entertainment lighting, LED video, and atmospheric effects equipment manufacturer ADJ is pleased to announce a new distribution partnership with Dubai-based GSL Professional LLC. Established for over 20 years, GSL has carved a niche for itself as a market leader in the distribution of professional audio, lighting, and control solutions across the Middle East. Effective immediately, the company will become ADJ's exclusive distributor for the UAE, Oman, Qatar, Bahrain, and Kuwait.

The entertainment industry in the GCC (Cooperation Council for the Arab States of the Gulf) region is rapidly growing and this is reflected by a corresponding growth in sales of ADJ products. The company’s fixtures have been installed in countless venues over recent years and are stocked by many production companies in GCC countries. GSL Professional is ideally placed to help facilitate continued growth of ADJ’s market share in the region as well as to provide the logistical infrastructure that will ensure both new and existing customers will have quick and easy access to the latest ADJ fixtures.

“We are always eager to expand our business and are confident that it will be a game changing decision to take on exclusive ADJ Lighting distribution in our region,” comments Fouad Fowzi, GSL Professional’s CEO. “ADJ is a reputable brand in the professional lighting industry that has been in business for many years and has built a strong reputation for producing high-quality, reliable equipment. ADJ offers a wide range of products that are designed to meet the needs of our valuable clients. The lighting industry is the GCC countries is expected to continue growing as population and urbanization increase, therefore we expect to see an increase in demand for ADJ products over the coming months and years. GSL will collaborate with ADJ to provide training and support to our customers, helping them to understand and use ADJ products effectively. This will help increase customer satisfaction and build long-term relationships. Therefore, we are confident that ADJ will increase its presence and business in the Middle East through partnership with GSL Professional LLC.”

Established in 2003, GSL Professional already holds exclusive distribution agreements with a wide variety of internationally recognized manufacturers, particularly focused on the pro audio segment. Taking on distribution of the ADJ range will round out the company’s portfolio and provide its extensive network of customers access to ADJ’s range of entertainment lighting, LED video, and atmospheric effect solutions. GSL Professional will support ADJ customers through holding stock in its extensive warehouse, providing demonstrations of the latest fixtures around the GCC region, and providing after sales support and training from its dedicated Service Center.

“ADJ is already well-establish in the Middle East with business growing year-on-year,” states Jos Reulen, Export Manager for ADJ Europe. “With this growth set to continue exponentially, now is the right time for us to establish local distribution. GSL Professional is a solid company that is well known and well respected in the region, with a big network of local customers spanning all the markets served by ADJ’s product line. The company has extensive local infrastructure, including a big warehouse facility for holding stock, as well as a great and experienced team. I am confident that partnering with GSL will not only help the growth of ADJ in the Middle East but also allow us to better serve our existing customer base with improved stock availability and quicker order fulfilment, as well as local technical support and after sales service.”

Established in 1985, ADJ has more than 35 years of experience designing and manufacturing entertainment lighting products and has developed a worldwide reputation for innovation, quality, and reliability. The company serves the mid-market AVL rental, event production, and integration sectors of the industry, from headquarters in Los Angeles, California as well as regional facilities in Mexico and Kerkrade, The Netherlands. ADJ’s range includes moving head luminaires, static washes, beam effects, audience blinders, strobes, DMX control hardware/software, LED video panels, and related accessories, as well as fog, haze, and other atmospheric effect generators. Recently, ADJ has pioneered a number of market-leading IP65-rated lighting solutions, including the extremely popular Hydro Series of moving head luminaires. The company’s products are used worldwide for events, productions, and festivals of all sizes, and are also installed in a wide variety of venues ranging from nightclubs and lounges to concert venues and event centers; theatres and houses of worship to trampoline parks and entertainment complexes.

GSL Professional’s distributorship of ADJ products begins immediately. More information can be found at and sales enquiries from customers in the GCC region should be sent directly to

For more information about ADJ, contact ADJ:

ADJ USA - Tel: 800-322-6337/+1-323-582-2650 •

ADJ Europe - Tel: +31 (0)45 546 85 00 •

ADJ Mexico - Tel: +52 (728) 282 7070  •

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